If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you the September 2024 Podcast Advertising Rates.
Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight into podcasting advertising as a monetization vehicle.
“With AI and deepfakes raising concerns about content integrity, podcasting remains a trusted medium for listeners and advertisers alike, supported by new tools that ensure brand safety and suitability. We’ve always prioritized brand safety across our platform and our recent partnership with Barometer reinforces this commitment by providing real–time, continuous verification of brand suitability for every episode in our marketplace. This gives advertisers confidence that their messaging aligns with content that reflects their values across our extensive podcast network,”
said Rick Selah, Chief Revenue Officer of Libsyn.
The following rates, denoted as cost per thousand or CPM, are published monthly to provide comprehensive podcast advertising solutions for creators, advertisers, and agencies. We release the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across Libsyn Ads’ network of thousands of shows.
September 2024 Podcast Ad Rates
For September 2024, the average CPM rate for a 60–second ad spot was $21.37. This represents a slight increase compared to the previous month’s CPM rate of $21.36 in August 2024. However, the September 2024 CPM rate was below the prior year September 2023 CPM rate of $22.84.
The three highest CPM categories in September based on delivered advertising were:
- Government: $31
- Technology: $29
- Health & Fitness: $24
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Kids & Family, Sports, and History, which averaged around the high teens to low 20s in September.
Historical data dating back to 2020 can be found on the Libsyn Ads site, along with a pricing calculator that allows you to estimate the spend for your next advertising campaign.
Interested in podcast advertising? Connect with our team and get started here.
