So we now have license to focus on an older demographic. The advent of convenience and a broader range of available devices upon which people can consume podcasts means that more and more people are exposed to the content we create.

Having an older demographic to focus on means we can look at promoting the concept of podcasting to those purveying higher-ticket items.

Examining the potential we have among a growing band of folks who prefer on-demand video content means we can expand our repertoire, try new tricks.

Best thing about this game we call podcasting is it's free to try stuff (aside from the very almost-freeness of the fantastic Libsyn service!) and refine what we do until we hit the nail on the head.

Then we review what we've learned, we enjoy the fruits of our labour and our confidence and happiness soars.

What an awesome time to be a podcaster – wouldn't you agree?