Advertising - Official Libsyn Blog https://libsyn.com/blog Fri, 17 Jan 2025 17:51:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://libsyn.com/blog/wp-content/uploads/2020/02/android-chrome-512x512-1-80x80.png Advertising - Official Libsyn Blog https://libsyn.com/blog 32 32 September 2024 Podcast Ad Rates https://libsyn.com/blog/september-2024-podcast-ad-rates/ Tue, 01 Oct 2024 16:14:05 +0000 https://libsyn.com/blog/?p=15994 If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you the September 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post September 2024 Podcast Ad Rates first appeared on Official Libsyn Blog.

]]> August 2024 Podcast Ad Rates https://libsyn.com/blog/august-2024-podcast-ad-rates/ Tue, 03 Sep 2024 15:53:30 +0000 https://libsyn.com/blog/?p=15966 If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you the August 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post August 2024 Podcast Ad Rates first appeared on Official Libsyn Blog.

]]> July 2024 Podcast Ad Rates https://libsyn.com/blog/july-2024-podcast-ad-rates/ Tue, 13 Aug 2024 18:32:32 +0000 https://libsyn.com/blog/?p=15854 If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you the July 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post July 2024 Podcast Ad Rates first appeared on Official Libsyn Blog.

]]> The Best Way to Get Your Brand Heard on Podcasts: All about Podcast Advertising & Podcast Advertising Agencies https://libsyn.com/blog/the-best-way-to-get-your-brand-heard-on-podcasts-all-about-podcast-advertising-podcast-advertising-agencies/ Tue, 30 Jul 2024 19:03:05 +0000 https://libsyn.com/blog/?p=15803 For brands and media buyers looking to break into the world of Podcast Advertising With incredible innovations in podcast ad delivery and measurement, marketers are increasingly incorporating podcast ad buys as an essential part of their media buys. Why? Podcast advertising helps them reach young, educated, and affluent audiences at scale through a medium that […]

The post The Best Way to Get Your Brand Heard on Podcasts: All about Podcast Advertising & Podcast Advertising Agencies first appeared on Official Libsyn Blog.

]]> June 2024 Podcast Ad Rates https://libsyn.com/blog/june-2024-podcast-ad-rates/ Fri, 05 Jul 2024 16:14:29 +0000 https://libsyn.com/blog/?p=15776 If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you the June 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post June 2024 Podcast Ad Rates first appeared on Official Libsyn Blog.

]]> Libsyn Earns IAB 2.1 Certification: Setting the Standard in Podcast Measurement https://libsyn.com/blog/libsyn-earns-iab-2-1-certification-setting-the-standard-in-podcast-measurement/ Fri, 14 Jun 2024 18:59:53 +0000 https://libsyn.com/blog/?p=15692 At Libsyn, we’ve always prioritized accurate and reliable measurements for our podcasters and advertisers. Libsyn is now fully certified under the IAB 2.1 standards. This certification, defined by the Interactive Advertising Bureau (IAB), is the industry benchmark for podcast download filtering and measurement. What Does IAB 2.1 Certification Mean? The IAB Tech Lab has thoroughly […]

The post Libsyn Earns IAB 2.1 Certification: Setting the Standard in Podcast Measurement first appeared on Official Libsyn Blog.

]]> May 2024 Podcast Ad Rates https://libsyn.com/blog/may-2024-podcast-ad-rates/ Mon, 03 Jun 2024 15:38:08 +0000 https://libsyn.com/blog/?p=15618 If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you the May 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post May 2024 Podcast Ad Rates first appeared on Official Libsyn Blog.

]]> April 2024 Podcast Ad Rates https://libsyn.com/blog/april-2024-podcast-ad-rates/ Mon, 06 May 2024 16:00:43 +0000 https://libsyn.com/blog/?p=15312 If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you the April 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post April 2024 Podcast Ad Rates first appeared on Official Libsyn Blog.

]]> March 2024 Podcast Ad Rates https://libsyn.com/blog/march-2024-podcast-ad-rates/ Mon, 01 Apr 2024 18:35:11 +0000 https://libsyn.com/blog/?p=15283 If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, here are the March 2024 Podcast Advertising Rates.   Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight […]

The post March 2024 Podcast Ad Rates first appeared on Official Libsyn Blog.

]]> February 2024 Podcast Ad Rates https://libsyn.com/blog/february-2024-podcast-ad-rates/ Fri, 01 Mar 2024 15:34:39 +0000 https://libsyn.com/blog/?p=15117 If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you February 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight […]

The post February 2024 Podcast Ad Rates first appeared on Official Libsyn Blog.

]]> The Long-Term Audio Strategy — Trending https://libsyn.com/blog/the-long-term-audio-strategy-trending/ Thu, 15 Feb 2024 13:00:38 +0000 https://libsyn.com/blog/?p=11884 Does your long-term media plan include an audio strategy? It should. After listening to a recent episode of Sonic Truth, the possibilities of podcast advertising, its current power, and dynamic evolution, are apparent. Recognizing that more and more people are listening to podcasts to learn, inform, and entertain, means a market just waiting to be […]

The post The Long-Term Audio Strategy — Trending first appeared on Official Libsyn Blog.

]]> January 2024 Podcast Ad Rates https://libsyn.com/blog/january-2024-podcast-ad-rates/ Tue, 13 Feb 2024 15:55:38 +0000 https://libsyn.com/blog/?p=15085 If you are looking into advertising on podcasts, podcast ad rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you January 2024 Podcast Advertising Rates. Each month Libsyn Ads publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster insight […]

The post January 2024 Podcast Ad Rates first appeared on Official Libsyn Blog.

]]> December 2023 Podcast Ad Rates https://libsyn.com/blog/december-2023-podcast-ad-rates/ Wed, 03 Jan 2024 16:44:43 +0000 https://libsyn.com/blog/?p=15009 If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you December 2023 Podcast Advertising Rates. Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post December 2023 Podcast Ad Rates first appeared on Official Libsyn Blog.

]]> 2024 Podcast Advertising Developments to Watch | November 2023 Podcast Ad Rates https://libsyn.com/blog/november-2023-podcast-advertising-rates/ Mon, 04 Dec 2023 21:21:09 +0000 https://libsyn.com/blog/?p=14900 2024 Podcast Advertising Developments to Watch Podcast advertising has experienced a meteoric rise in recent years, and as we enter 2024, there is no sign of this growth abating. According to IAB research, in 2023 alone, U.S. podcast ad revenue is projected to soar to $2.28 billion, up 25% year over year — and will […]

The post 2024 Podcast Advertising Developments to Watch | November 2023 Podcast Ad Rates first appeared on Official Libsyn Blog.

]]> October 2023 — Advertising Week NY & Podcast Advertising Rates https://libsyn.com/blog/october-2023-advertising-week-ny-podcast-advertising-rates/ Wed, 01 Nov 2023 15:20:08 +0000 https://libsyn.com/blog/?p=14705 Insights from Advertising Week At Advertising Week New York, Dave Hanley, Chief Revenue Officer of Libsyn AdvertiseCast, was joined by Aaron Mahnke, Creator and Producer of “Lore” Podcast; Brad Mielke, Host/Managing Editor of “Start Here” Podcast, ABC News; and Tomas Rodriguez, Senior Director of Emerging Channels at The Trade Desk. Together, they took the stage […]

The post October 2023 — Advertising Week NY & Podcast Advertising Rates first appeared on Official Libsyn Blog.

]]> Getting Started With Podcast Ads – 5 Basics For Podcasters https://libsyn.com/blog/getting-started-with-podcast-ads-5-basics-for-podcasters/ Tue, 31 Oct 2023 21:13:03 +0000 https://libsyn.com/blog/?p=14559 Podcasts & Advertising — A Mutual Media Match Over time and many episodes, podcasters and their audiences grow increasingly interconnected. This partnership is what makes podcast advertising so effective. Podcasters thrive on audience feedback and enthusiasm and, in turn, provide an in-your-ear audio experience that reflects this sincere, open dialogue. When was the last time you […]

The post Getting Started With Podcast Ads – 5 Basics For Podcasters first appeared on Official Libsyn Blog.

]]> September 2023 Podcast Advertising Rates https://libsyn.com/blog/september-2023-podcast-advertising-rates/ Tue, 10 Oct 2023 16:48:59 +0000 https://libsyn.com/blog/?p=14631 The Podcasting Advantage: Building Brand Trust & Safety Podcast advertising elevates consumers’ brand awareness, sparking curiosity, driving engagement, and boosting their interest in making a purchase from that brand’s products or services, according to Nielsen’s ‘Podcasting Today’ report. This is driving home why brands are increasingly choosing podcasts as a medium for advertising, but they […]

The post September 2023 Podcast Advertising Rates first appeared on Official Libsyn Blog.

]]> August 2023 Podcast Advertising Rates https://libsyn.com/blog/august-2023-podcast-advertising-rates/ Thu, 31 Aug 2023 16:09:24 +0000 https://libsyn.com/blog/?p=14020 If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you August 2023 Podcast Advertising Rates. Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post August 2023 Podcast Advertising Rates first appeared on Official Libsyn Blog.

]]> How to Make Money Podcasting | 10 Monetization Strategies https://libsyn.com/blog/how-to-make-money-podcasting-10-monetization-strategies/ Sun, 20 Aug 2023 16:22:48 +0000 https://libsyn.com/blog/?p=14264 If you’ve started thinking about how to make money podcasting, then you probably have a few basic podcast monetization questions. Everyone does. We’re here with the answers. Note upfront that no rule says you must make money from your podcast to be a success. In fact, few podcasts start out with this mission in mind, […]

The post How to Make Money Podcasting | 10 Monetization Strategies first appeared on Official Libsyn Blog.

]]> July 2023 Podcast Advertising Rates https://libsyn.com/blog/july-2023-podcast-advertising-rates/ Thu, 03 Aug 2023 14:49:55 +0000 https://libsyn.com/blog/?p=13697 If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you July 2023 Podcast Advertising Rates. Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post July 2023 Podcast Advertising Rates first appeared on Official Libsyn Blog.

]]> June 2023 Podcast Advertising Rates https://libsyn.com/blog/june-2023-podcast-advertising-rates/ Wed, 05 Jul 2023 20:40:07 +0000 https://libsyn.com/blog/?p=13657 If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you June 2023 Podcast Advertising Rates. Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post June 2023 Podcast Advertising Rates first appeared on Official Libsyn Blog.

]]> Podcast Advertising Terms —  Negotiate Like a Pro! https://libsyn.com/blog/podcast-advertising-terms-negotiate-like-a-pro/ Fri, 30 Jun 2023 13:11:21 +0000 https://libsyn.com/blog/?p=11841 Podcast advertising terms are like a whole new language — one you are going to want to understand BEFORE you enter into the world of podcast advertising. Here we bring you some key podcast advertising terms used by podcast advertising networks, like Libsyn’s AdvertiseCast Marketplace. They explain the value and reach of a buy, the type […]

The post Podcast Advertising Terms —  Negotiate Like a Pro! first appeared on Official Libsyn Blog.

]]> May 2023 Podcast Advertising Rates https://libsyn.com/blog/may-2023-podcast-advertising-rates/ Mon, 05 Jun 2023 15:20:55 +0000 https://libsyn.com/blog/?p=13349 If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you May 2023 Podcast Advertising Rates. Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post May 2023 Podcast Advertising Rates first appeared on Official Libsyn Blog.

]]> February 2023 Podcast Advertising Rates https://libsyn.com/blog/feb-2023-podcast-advertising-rates/ Thu, 02 Mar 2023 14:18:55 +0000 https://libsyn.com/blog/?p=12399 If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. To this end, we give you February 2023 Podcast Advertising Rates. Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to foster […]

The post February 2023 Podcast Advertising Rates first appeared on Official Libsyn Blog.

]]> January 2023 Podcast Advertising Rates https://libsyn.com/blog/january-2023-podcast-advertising-rates/ Tue, 07 Feb 2023 21:16:04 +0000 https://libsyn.com/blog/?p=12220 If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind. to this end, we give you January 2023 Podcast Advertising Rates. • Each month Libsyn’s AdvertiseCast Marketplace publishes the prior month’s rates to allow advertisers and podcasters to monitor market pricing and to […]

The post January 2023 Podcast Advertising Rates first appeared on Official Libsyn Blog.

]]> November 2022 Podcast Advertising Rates https://libsyn.com/blog/november-2022-podcast-advertising-rates/ Fri, 09 Dec 2022 19:51:01 +0000 https://libsyn.com/blog/?p=11887 If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind.  Each month, Libsyn’s AdvertiseCast Marketplace publishes the prior month’s podcast advertising rates. This allows advertisers and podcasters to monitor market pricing, fostering insight into podcasting advertising as a monetization vehicle.  The data is […]

The post November 2022 Podcast Advertising Rates first appeared on Official Libsyn Blog.

]]> Top 5 Tips for Creating Podcast Advertising in 2023 https://libsyn.com/blog/top-5-tips-for-creating-podcast-advertising/ Tue, 15 Nov 2022 15:50:09 +0000 https://libsyn.com/blog/?p=11789 When you are creating podcast advertising it is foremost, an opportunity to present loyal listeners with a call to action that facilitates desired behaviors and/or sales. To that end, we bring you five tips to help keep you focused on creating podcast advertising that really works. 1. Make your message clear What is the purpose […]

The post Top 5 Tips for Creating Podcast Advertising in 2023 first appeared on Official Libsyn Blog.

]]> October 2022 Podcast Advertising Rates https://libsyn.com/blog/october-2022-podcast-advertising-rates/ Mon, 07 Nov 2022 15:21:46 +0000 https://libsyn.com/blog/?p=11774 If you are looking into advertising on podcasts, podcast advertising rates (or CPM — Cost Per Thousand) are probably top of mind.  Each month, Libsyn’s AdvertiseCast Marketplace publishes the prior month’s podcast advertising rates. This allows advertisers and podcasters to monitor market pricing, fostering insight into podcasting advertising as a monetization vehicle.  The data is […]

The post October 2022 Podcast Advertising Rates first appeared on Official Libsyn Blog.

]]> 2023 Podcast Ad Buying Strategies https://libsyn.com/blog/podcast-ad-buying-strategies/ Thu, 25 Aug 2022 14:06:39 +0000 https://libsyn.com/blog/?p=11498 [Updated] If you’re new to podcast ad buying, think about strategy the same way you think about your other media buys. Message. Audience/demographics. Location. Timing. Frequency. All of these variables apply, much like buying a TV spot or outdoor signage. Why Podcasts? If you’ve read any of our previous blogs, you know that podcast ad […]

The post 2023 Podcast Ad Buying Strategies first appeared on Official Libsyn Blog.

]]> Debunking 3 Podcast Advertising Myths https://libsyn.com/blog/debunking-3-podcast-advertising-myths/ Wed, 24 Aug 2022 14:53:27 +0000 https://libsyn.com/blog/?p=11495 Originally published by the Podcast Business Journal July 7, 2022   We’ve reached an inflection point in podcasting with its surging popularity and listenership growth that’s now reaching a more diverse and younger audience. And advertisers are taking notice and flocking to the intimate, engaging, and highly captive storytelling medium. In fact, 62% of the […]

The post Debunking 3 Podcast Advertising Myths first appeared on Official Libsyn Blog.

]]> Podcast Advertising — Spend To Scale https://libsyn.com/blog/podcast-advertising-spend-to-scale/ Thu, 18 Aug 2022 19:33:36 +0000 https://libsyn.com/blog/?p=11438   Podcast Advertising Stats $1+ Billion Projected amount of podcast advertising spend by 2021 — growing 85% year over year. The secret is out, podcast ads work! 104 Million Americans have listened to a podcast in the last month. And the number grows substantially every year. 63% of people bought something a host had promoted […]

The post Podcast Advertising — Spend To Scale first appeared on Official Libsyn Blog.

]]> Automatic Podcast Advertising — Good For All! https://libsyn.com/blog/automatic-podcast-advertising-good-for-all/ Thu, 11 Aug 2022 14:19:00 +0000 https://libsyn.com/blog/?p=11375 Automatic podcast advertising? Yes. Let’s explain. Podcast advertising has long been a growing medium for personalized, targeted sales. Traditionally featuring a host-read ad or prerecorded ad speaking to listeners with a personal recommendation for a product or service, this marketing technique has been extremely successful.  Why Podcast Advertising? The podcast world is unique. After all, […]

The post Automatic Podcast Advertising — Good For All! first appeared on Official Libsyn Blog.

]]> Understanding Podcast Ad Insertion for Brands & Podcasters https://libsyn.com/blog/understanding-podcast-ad-insertion/ Thu, 28 Jul 2022 18:14:49 +0000 https://libsyn.com/blog/?p=11314 Podcast ad insertion has come a long way! Today it is done through the use of dynamic ad tools. These tools allow you to target your exact audience at the time you want to reach them. They deliver ads based on geo-location, time of day, type of listening device, and much more. This exact targeting […]

The post Understanding Podcast Ad Insertion for Brands & Podcasters first appeared on Official Libsyn Blog.

]]> How to Get Featured on Apple Podcasts https://libsyn.com/blog/how-to-get-featured-on-apple-podcasts/ Tue, 05 Apr 2022 18:11:52 +0000 https://blog.libsyn.com/?p=10909 Getting featured on Apple Podcasts can have a substantial impact on your podcast growth. Up to this point, no one knew exactly how to land that coveted spot, but no longer! The team at Apple published an extremely helpful guide to get featured on Apple Podcasts. Make sure that you click through to that article, […]

The post How to Get Featured on Apple Podcasts first appeared on Official Libsyn Blog.

]]> 5 Podcast Advertising Tips For Podcasters and Media Buyers https://libsyn.com/blog/podcast-advertising-tips-for-podcasters-and-media-buyers/ Thu, 21 Oct 2021 18:47:45 +0000 http://blog.libsyn.com/?p=9478 Have you asked yourself, “how do I make money podcasting?” If you didn’t start a podcast for that sole purpose, usually somewhere along the way many creators consider getting paid for all their hard work. One of the first monetization strategies pursued is often podcast advertising, quickly followed by the question, “How do I get […]

The post 5 Podcast Advertising Tips For Podcasters and Media Buyers first appeared on Official Libsyn Blog.

]]>